In Demand Brand, Episode 2 - Common Branding Myths

December 19, 2022

Let's bust some myths about branding!

Have you ever wondered what branding is? Precisely what is a brand? Maybe you're about to start a company, or perhaps you already have one, but have you considered all the things that encompass your brand and make it successful? In episode 2 of In Demand Brand, we discuss common branding myths. We're sharing our own experiences about how we came to understand branding and that we really didn't understand what it was until we began our journeys into brand strategy.

As a business owner, you know how important branding is. Your brand is your identity, and it's what sets you apart from the competition. It's also something that can be hard to define—so many people think of their logo or visual identity as their brand when it's just one piece of the puzzle. While logos and visual identities are crucial to a brand, they are only a small part of the picture. An in-depth branding process allows business owners to understand their core motivations, customer base, and how they want to show up in the world, among many other things.

Many business owners want to design a logo and jump into their marketing efforts right away, but If you don't understand the who, what, where, when, and why of what you're doing, you're not going to be effective. It makes more sense to pause and do the background work that will make the job of marketing so much easier.

Enjoy the episode, and let me know if you discovered anything that helped you with your branding efforts! If you're struggling with a particular aspect of your brand identity or want help with your branding in a general sense, don't hesitate to contact us!


[00:00:41] Vardeep Edwards: Hi, welcome back to In Demand Brand, and joining me, Jen and Jana, we discuss all things branding, tips and strategies and ways small businesses and entrepreneurs can use branding to grow their businesses.

[00:00:54] Jana Bramwell: Awesome. I'm so glad to be here. I'm Jana Bramwell. I run Jbloom Media. I work with tech startups and founders to help them attract the right kinds of users and investors when they're starting to build their businesses and products.

[00:01:08] Jen Odom: And I'm Jen. I'm in Atlanta, Georgia, and I connect people who care to causes that matter using brand strategy. Vardeep.

[00:01:17] Vardeep Edwards: Yep. I'm Vardeep, and I run The Branding Fox where I help ambitious female founders grow their brands with intentional and strategic branding and design.

[00:01:26] Jana Bramwell: That's awesome. We have a great show. We are gonna be talking about common branding myths, and I think that that's something that we've experienced even ourselves as we've come into this place where we really have a deeper knowledge of branding. But we all have to start somewhere. And I know that in the beginning I didn't even know what this whole branding thing was. I wonder if either of you have had the same experiences. 

[00:01:53] Jen Odom: Totally. Because as a brand designer, I designed logos all the time. I totally thought that a logo is branding and is part of your brand. And little did I know that it was, it's only a fraction of your brand.

[00:02:10] Jana Bramwell: Right, right. What about you, Vardeep?

[00:02:13] Vardeep Edwards: Yeah, totally. Exactly the same. Having a background in graphic design. Doing some logo, designing that time, and then only really understood what branding was, I'll say, first few years ago. That came with experience in jobs. But, you know, I, I thought branding was to do with the visual identity, not just the logo, but that was part of it. I had no idea, that there's this whole other strategic side to it and how it was connected with your business strategy and marketing and how it influenced other areas of running a business. How about you? 

[00:02:49] Jen Odom: Yeah, I think one of the hardest things for me to learn was that branding lives in the mind of your, of your audience, of your, your customer. I guess being a control person, being, having control issues like I do, that's completely unnerving to me.

[00:03:05] Jana Bramwell: Right. I mean, it's that practice to give it your best shot and, and, but you kind of have to leave it to the audience to make the final call. So you hope if, as a brand strategist, if you're doing your job right, you're getting that reaction you want, but, um, you know nothing. You don't know anything until it's out in the market. Um, I mean, even for me, commonly the founders that I work with are sent to me from VCs or angels. Because they are sending them knowing that they need this branding piece.

You know, VCs and angels have their hands in a lot of businesses. They kind of understand the ins and outs, but the business owners themselves, you know, they may know that they need like a logo or, or something like that, but they really don't understand the depth and they're like, "I didn't know what I didn't know." That’s such a common response. So I think for today's show, we get to kind of really open the curtain and show everyone like this is, this is the all-encompassing world of branding and actually how kind of cool and flexible it is and how you can use it to your advantage in a way that suits what you need as a business owner.

[00:04:12] Jen Odom: So what are some of the misconceptions?

[00:04:14] Vardeep Edwards: So one of the biggest ones is brand being your logo. I dunno if one of you guys want to start on that one. I mean, that's the most common one that I could think of. Jen, why don't you start?

[00:04:24] Jen Odom: Yeah. A common misconception is that your brand is your logo and that is all your brand is and it's just not true because, um, how do you influence -- Branding is the gut feeling that your target market has about you and your company and your organization, and so that gut feeling, yeah, you may have a beautiful logo, but one logo isn't gonna influence that gut feeling. It's everything that your company does. Everything in the way that you communicate and where you choose show up, how you choose to show up, what fonts you have, what colors you have.

It's not just a logo. Your brand is way more than that. You wanna add anything, Jana?

[00:05:12] Jana Bramwell: I mean, I, I just obviously, yes. It's not just your logo, your visual identity. I mean, that's kind of that part of your brand that's really important. I truly believe, and it's all of our foundations where we started in design, that visual identity is key. I can't tell you how many people subconsciously make choices based on just visuals alone, but it is important to know that it's a fraction. So yes. Important. Not all of it. There's so much more work that we can do.

[00:05:44] Vardeep Edwards: Yeah, absolutely. I dunno about you guys, but one of the turning points for me when I started learning about branding was, you know, I'd been doing graphic design for quite a few years and I'd got to a point where, you know, you kind of sort of start, if you, especially if you're working within a particular industry, you're doing a similar types of projects and jobs or similar types of clients, how do you differentiate.

And once you start going down that road, you're going, well, what's informing that logo design then? How do I make that different? Right? And how is that vision identity different? And once you start going down that path, the whole point, that's when you start delving into the area of branding because it's not marketing cuz you haven't got your message out there yet.

You don't know what you are about. So suddenly you start thinking about this whole other foundational element. So once you start looking at that, your logo is one part of it. And when you look at some of the larger brands, for example, you might remember different things about them. The Nike Tick is really recognizable, but I think their taglines are just as recognizable.

I think their image style of imagery is just as recognizable. So I think the logo is this one small element, but they can be different aspects of a brand that we will remember, and that's what the brand strategy piece is that then gets marketed and the rest of it.

[00:07:02] Jen Odom: You have a perfect segue into the second common misconception, which is branding is marketing and, and marketing is branding and that they are one and the same, but they're not.

Can you expand upon that? You touched just briefly on it. Can you talk a little bit more about that?

[00:07:17] Vardeep Edwards: So a few years ago I did a social media course and, um, I was, fell into doing some social media work for some clients, but one of the things I noticed was how so many of them were sounding the same and they were putting out similar types of content or visuals and, and it, it occurred to me the reason why that is, is because they haven't worked out what they're about and why they're different.

So they're doing the marketing bit and putting. their messaging, copy and content out there, but they haven't understood before that, which is the branding. So it's working out who you are, what you want to be known for, why you're different, what your position is, what you're about, what your story is, and some of that, you know there-- there's overlaps, isn't it? There's no way that a business will work with branding separately from marketing, separately from PR, for example, everything sort of overlaps a little bit, but the key--I think the key difference for me, branding and marketing is, marketing is what you're telling people and branding is how you're making people feel.

[00:08:19] Jen Odom: Mm-hmm. Mm-hmm.

Yeah. I, I think one of the biggest distinctions for me is that branding is a long-term game, whereas marketing is a short-term game. And so since I work with a lot of nonprofits, um, having, a really good BRAND (long-term game) that's gonna affect the organization for 10, 15 years. Mm-hmm. . So when you set up a good brand strategy, it's long term.

A MARKETING strategy is more short term. So like advertising your gala, it's about, um, your end of the year campaign. It's more short term goals. Mm-hmm. . And you're gonna set up a marketing strategy in order to advertise that event in order to raise additional revenue for your startup or your nonprofit. Mm-hmm. . Whereas branding is going to influence the organization long term.

It should-- your BRAND should not be changing on a year to year basis, whereas your marketing strategies have a little bit more flexibility. What would you add to it, Jana?

[00:09:23] Jana Bramwell: Well, what I was going to say is think about how easy it can become to build effective marketing. If you really understand who your company is. I think a lot of people I work are in a rush to like put out their advertising, get on social, do all these things.

Yeah. But you know, if you really don't understand the who, what, where, when, why of what you're doing, you're not going to be effective. It almost makes more sense to take a pause. Don't fret about that, kind of like, energy needing to be out there and in front of people and do the background work that really will make the job of marketing so much easier in the long run.

[00:10:04] Jen Odom: Yep. Very true. And I think for, for nonprofits, I don't know if you guys encounter this, but in the nonprofit world, branding and a brand project would probably fall under the marketing line of the budget, even though really marketing is a part of branding. So just like you said, um, the, a marketing campaign would follow much better under the branding piece of it. It they, they work in tandem. Yes. Um, you can't have one without the other.

[00:10:35] Vardeep Edwards: Yeah, absolutely.

[00:10:37] Jana Bramwell: Or might.

[00:10:39] Jen Odom: I would-- True or not be very effective, right?

[00:10:43] Jana Bramwell: Right. So what's next on our list? We have only large organizations need branding. Only the big guys need branding, of course.

[00:10:55] Jen Odom: Nope. You wanna talk about that?

[00:10:59] Jana Bramwell: Yeah. Go, Jen, I wanna hear your thoughts.

[00:11:03] Jen Odom: My thoughts? Well, I actually don't work—my primary target is not large organizations. I work with a lot of solopreneurs, small business owners, um, small under 10 million, 15 million nonprofits. And so I would not call that a large organization, and so they are going to live or die by their brand. And they're the quality of their branding. And so if they don't look attractive, if they don't look like they have their stuff together, then a donor's not gonna wanna give them any money. A customer's not gonna wanna buy from them, or an investor's not gonna wanna invest in them because it, it would appear that like if they're verbiage isn't well written and their colors aren't well put together, and their logo looks shoddy, like donors are not gonna wanna give them money because it, it would appear that they are mismanaging the money that they do have. And so I think small, especially smaller organizations are gonna live and die by their branding.

[00:12:05] Jana Bramwell: It's, it's huge trust factor.

[00:12:08] Jen Odom: Yes.

[00:12:09] Vardeep Edwards: Yeah. Yeah. I think it's massive. And I think online media has a massive play in this as well. Um, and I think that's where the history of branding has come from because we've been used to the bigger organizations who've been set up for a hundred years having the brand by strategy and identity in place. Therefore, we've become conditioned to think that that's what branding is. And that kind of aligns with a little bit with being the brand identity, you know, and see a lot of small businesses who go, well, I just need to get my business out there.

I just need to get the message out there. But the thing is, with online space particularly, people are gonna make an assumption about you and your business regardless. So, mm-hmm, you know, so I think the key is to work on your brand and help shape that perception and you build on it and grow on it. Grow it so that you are, you know, you are sort of reinforcing what your brand's about and what you want it to be about. So I just think anyone and every has got a brand. I mean, people talk about personal brands, so, and that's an individual regardless of whether they've got a business or not. So everybody's got one. So it doesn't matter about the size. If it's about the perception and the feeling that you give to somebody else, then that's everyone.

[00:13:25] How about you, Jenna? What do you think?

[00:13:27] Jana Bramwell: Yeah, I, mean now is the time for personal brands, right? There's so much talk about that, everybody. Mm-hmm. , I mean, I don't wanna say everybody's an influencer, but there's, it's, it's just the new media landscape we live in. There's a lot of people out there trying to make their marks.

So personal branding is just as equal to business branding, you know, how do you wanna show up in the world? You know? We all work with smaller businesses and I think a lot of branding, of course, large organizations spend a lot of money on their branding. They know how valuable it is, but there's definitely plenty of people that that go about their branding in the way that they need to at the beginning stages of their business.

So, mm-hmm, you know, by definition they can't be large at that time. I mean, that's the goal. Every person that comes my way. Yeah. I mean, I'm hoping that I help build them something that's just gonna. like, hit that target and, and help them reach where they wanna be, which might hopefully be getting that big, but yeah.

[00:14:33] Mm-hmm, you gotta start somewhere. And the best way is setting a good foundation.

[00:14:37] Vardeep Edwards: Mm-hmm, that aligns with your long-term goal with branding, as well. Because it takes time, doesn't it? It takes time to build a brand. And branding is a long-term strategy, so you know that growth has got to start somewhere, even if it's just the founder to begin with.

[00:14:54] Jana Bramwell: Yep, for sure.

[00:14:56] Jen Odom: Which leads us to another one that says, another misconception is branding is too expensive. Vardeep, do you wanna talk about that?

[00:15:06] Vardeep Edwards: I know. Um, yeah, it's an interesting one because I mean, it's the price of anything. It can all vary, can't it? And I think sometimes another one with this is sometimes it's branding is too complicated.

But I mean, I just think you can't, you can't afford not to have that investment. Even if you think you haven't got it or you don't think it's necessary or it's not in your budget at the moment, I think it's far better to start from the branding perspective than it is to start marketing and promote something that might, unfortunately fall flat in a year or two's time.

I, uh, work with quite a lot of businesses and clients who have, um, you know, maybe like a few years into their business didn't do the branding work and we're kind of going back, we're going back and taking their steps and working on the brand again because they hadn't done that. And it's not to discredit these businesses at all, but, you know, it's, it's, it is worthy of the expense If you're really, if you are serious about long-term growth and making your business a success.

Then, you know, you've got to run a marathon, haven't you, rather than the sprint and branding is part of running that marathon and putting those foundations in place that your business can grow from. So, and when you think of it from that perspective, it's about putting the right steps in to grow a successful and sustainable business.

Therefore, that's, that's not expensive. You know, , that's, that's an investment, isn't it, into your business and it's growth and where you want to, where you want to take it.

[00:16:30] Jen Odom: Would you say that businesses can, can't afford not to invest in their branding ? Yeah, because like you said, they're gonna fail. It's like, I, I've seen it over and over and over again of, of companies that, oh, we've got a new brand identity and we have a, um, a brand guide to go with it and like, yeah, that's great.

But have, has it gotten you where you want it? Yeah. To really be in a year. What else would you add? 

[00:17:01] Jana Bramwell: Like anything, it's an investment. I think one of the biggest hurdles is that just the awareness, you know, like mm-hmm, I didn't even know about this thing that I needed, and now that I have it, it, gosh, oh my gosh, I do need this.

But yeah, you know, I think quality brand strategy is, is not cheap, but worth the investment . That's not to be said that you cannot, I think business owners can empower themselves to dig deep and look at their, their own organizations and maybe do some of the footwork themselves. Sometimes it's helpful to have an expert to hold your hand through the process, but that shouldn't stop anybody from like, kind of just being thoughtful.

There's lots of resources online. You know, really the, I think the key components are thinking about who your target market is and who your competitors are. I mean, that's a great way to start, but like, as Vardeep said, there's a range and, uh, I think it's important and a wonderful investment.

[00:17:57] Jen Odom: Mm-hmm. ? Yeah, definitely.

I think at bare minimum you have to have the core done, which, I consider the core, the mission, the vision, the values. Mm-hmm. Even if it's every couple months, you can work on a, on a another part, it's your competitive research and then another couple of months look at your competitors, your audience, your customer profile, like work on each piece as you go.

But at bare minimum, have that core, that mission, vision, values. Yeah.

[00:18:34] Jana Bramwell: And I think a lot of times owners will maybe internalize some of the, those things, like they know in their heart what, what they're about, but it's so helpful to actually put it down on paper and just and have it and look at it and, and share that.

And then, and then it's not just so internal to you. Then there's more people, whoever's a part of your organization, you know, we can all agree and come together. This is our mission. We have defined it. It makes it more powerful.

[00:19:06] Jen Odom: It definitely creates alignment as you add team members to your team as you work with contractors or other people that you've chosen to, to help you grow your business.

But having all that on paper, I 100% agree, is super helpful in creating that alignment and that consistency that's gonna help you grow as a business. So is this a set it and forget it? Like I only have to brand my company once?

[00:19:35] Jana Bramwell: No, always change. You always have to reevaluate, right?

[00:19:39] Jen Odom: Yes. Talk to me. Why do you have to reevaluate?

[00:19:43] Jana Bramwell: Yeah say say, I have my same product, my same product. Um, I'm not getting as much traction. What's happening? Reevaluate the market. That's one right. what about new products? New offerings, new services. Okay. Now we may need to go back and think about what we're about now.

We might need to be researching a different market for a completely different offering. Like as we grow, as we, uh, expand and evolve and as times change, all these things need to be reevaluated. You know, the, the brands of the fifties. Can't there, there's plenty of brands that are still around from mid, from the mid-century, but their messaging has definitely changed and their branding most certainly has changed.

Some things are timeless, but a lot of things obviously have to shift. So yes, we gotta always iterate. Vardeep, have any thoughts?

[00:20:35] Vardeep Edwards: Yeah, without a doubt, um, you know, if you think about some of the bigger, bigger companies, and they've been around for a hundred years . You can't expect a brand strategy to be the same from 1900s to the 2000s.

It's got to change because the world of business has changed. You know, there wasn't the internet back in the 1900s, so , you know, already there's a massive change in your brand and how you're gonna get your message out there and who your consumer might be and what your position in the market might be. So it is a case of, yeah, businesses evolve and they adapt and they change and, and as the brands have to do as well.

And you know, and, and like you say about the offerings and the services, I had a call today actually, and I only worked with their brand last year, but today they've come to a point where actually we want to change what we want to offer and who we want to target. So therefore we need to just tweak that brand strategy.

It's not necessarily. Back to the beginning, but it is part of that evolvement and how a business grows. And your brand strategy needs to be in alignment so that it can inform all the communications that you're going to be putting out there visually, verbally, messaging, copy, and marketing. So it does need to stay relevant and it does need to be be worked on like any other part of your business every time.

[00:21:52] Jen Odom: I, I look for some key changes in companies when they're more so triggers when you know you need to rebrand, and I'm sure you guys find this in your business too, as like, okay, if there's a merger that has happened, then you're having two different companies with two different, yeah histories come together and two, maybe even values, sets of values.

So it would be a really good idea to get together on the same page and you use brand strategy in order to do that, or maybe the company's focus has changed or the organization's focus has changed. They started out thinking they were gonna do all these things when really they would be more effective in this one thing.

And so that, that requires an, an alteration and maybe restructuring the way that, that their offer is communicated. That's brand strategy. So maybe they're not, maybe there's a change in the, the audience, which I think you, or, or target market, I think you guys have already mentioned so maybe it's realigning the, the visual identity to attract that target market. It's where you're showing up to, to attract that target market or maybe there's just an internal change and there it, it's time for a rebrand. This, it no longer suits the personality of the, of the organization so there, there needs to be a rebrand.

So I would like to think that as brand strategists, we do our job well. It stays. What the work that we do stays around for 10, 20 years, but some of these changes are inevitable. And so when they happen, that's when you know that you need to rebrand and maybe you have to bring in an outside consultant, like one of us or our colleagues that we could happily recommend.

[00:23:32] Jana Bramwell: I love this one. branding isn't necessary. I mean, of course everybody knows what we think. Yep. , . . But I suppose it really comes down to like as the business owner, what you, what you think is worth it. Right. Um, but yeah, we are, we are team branding .

[00:23:51] Vardeep Edwards: Yeah. I think some of that is education though as well. And I think it comes back to, you know, people thinking that the brand is a logo and also that they just want to come out to market test their business or product or service and what have you.

And yeah, it's probably not understanding where branding fits in with that and what branding even is. So I think sometimes, there's that, that's also a part of it, thinking that it's not necessary.

[00:24:16] Jen Odom: Yeah. Yeah. I, I know with my industry, like I think I've already mentioned this, um, that donors are not apt to give money to, or an organization that looks shoddy.

Yeah. So that organization is not putting enough emphasis on branding if they're losing donors because they don't look attractive enough. So I'm curious to know, and definitely wanna hear from our community, do you think that branding isn't necessary? And, and tell us why. is it that a visual, the visual representation of your brand or the verbal representation of your brand isn't important?

I'm, I'm curious.

[00:24:54] Jana Bramwell: Yeah, no, I, I'm curious too, if anyone wants to give us their insight on like branding and their business and where that lies as far as their priorities go within their, within their organization. I would love to get that feedback as well.

[00:25:08] Jen Odom: I've talked with a, a friend recently who is a part of a really successful nonprofit.

They've only been around for about five years, and I was asking her her thoughts on, on branding and as a nonprofit, because a lot of nonprofits don't invest enough in branding. And she's like, yeah, that's what makes us different. We do value branding and we have, um, designers that are on staff with us. Mm-hmm.

We attract high level donors because they invest in branding and at least in in their world, they've encountered so many colleagues who don't invest in branding and aren't attracting those high level donors. .

[00:25:49] Vardeep Edwards: That's really interesting. Actually. It reminds me of, um, a client I was talking to the other day and she had a problem because somebody has gone to market with same service that they're doing with near identical name and she now needs the branding help.

So I found that really interesting because she'd obviously not worked on her branding prior to this and I didn't know that. But yeah, if, if she'd worked on her branding, she would've been able to position herself more effectively against competitors, perhaps chosen a name that was a bit more unique as well, and being more clear on her point of differentiation so that if somebody did come to the market with a similar service, they will, it'll be easy for her particular target to go, yeah, but this is for me not them.

You know, and I think that's what branding helps with. And you know, she would've had that grounding that time because she's been around longer to have built up that connection with her target audience. And yeah, unfortunately that, that time has sort of been lost a little bit and trying to sort of backtrack and try and, you know, build a foundation that perhaps should have been there from far early on.

[00:27:01] Jen Odom: Would you say that she was in control of her brand's perception? No. That's a common myth I think, yeah, that, that we are in control of. brand perception. Jana, how would you, what would you add to that common myth?

[00:27:16] Jana Bramwell: I mean, I think we touched on it earlier, right? But, um, you know, the, our job as branders is to do our best to guide the perception, but there's no way we can control how we're perceived.

We can just attempt to make a plan to guide perception and the best plans, get that result that you want . But if you don't make a plan, if you don't have an an idea or a thought or a a way, you're gonna go about it. You are definitely leaving the perception of your business up to the consumer. Wholly.

You're just, they are getting whatever you're putting out and they're gonna take it and run. So you either make a plan or you don't.

[00:28:06] Jen Odom: Anything else y'all wanna address as far as common myths are concerned? Let's say I,

[00:28:11] Jana Bramwell: I kind of like the, there's only one right way to build a brand or, you know, there's, there's a specific way to go about it.

I think you need to decide for your organization what are the key parts of your organization that need focus, that you need a plan for, right? You don't have to do everything. What is important and, and to take an individualistic approach. I know when we take clients in, or at least specifically with me, it is about looking at the business itself and what is the most valuable to them.

Do you have similar experiences, Jen?

[00:28:47] Jen Odom: Yeah. I, I don't think every organization, especially the smaller organizations, need every piece of brand strategy. Um, it, it could be that the customer persona is more important, but not necessarily every startup or early stage nonprofit needs that. I think it does depend on the organization and what they already have, like some of have already done their competitor research. Some of them have already done the, their audience research, so they don't need that piece. Or they have a great brand and it's suiting them well, but they need, some alteration in their, in the way that they talk. What would you add?

[00:29:34] Vardeep Edwards: Yeah, I was just thinking about that because you know, it, it's got to be what's appropriate for that particular business. I think as well. Sometimes it's, you know, they've got the scope and they need to have everything done, you know, like we've spoken about before, it might be that they need to do things in stages or they've already worked and built some of their brand foundation, but some elements of it need to be tweaked for whether it's their messaging or their services or their target audience has changed, for example. So in those cases, you wouldn't be working on the whole whole thing. So there's no one right or wrong way. And yeah, it's, it's like having a tool kit is the way, I dunno how you guys kind of approach it, but you've kind of got different parts of the puzzle and different ways of working out that part of the puzzle as well that that particular business needs.

[00:30:23] Jen Odom: Wait, can we, go back. You did? What did you say? Target? Is that what you said?

[00:30:28] Vardeep Edwards: Oh, toolkit. Toolkit

[00:30:30] Jen Odom: Toolkit. Okay. Sorry. Thank you for clarifying. I thought you were pulling out something that I wasn't aware of. Okay. Toolkit. Yes. I 100% agree.

[00:30:39] Jana Bramwell: Yeah, it's new jargon. Yeah.

[00:30:45] Jen Odom: All right. Hey, that was a great discussion on common misconceptions.

Now it's time for Jen's random question. So Jana, what are you looking forward to in your business in the next couple weeks?

[00:31:00] Jana Bramwell: I mentioned it before. I am rebranding. It's so hard to prioritize that inner business piece when you've got the client business obligations. I'm really working towards carving a time, but I'm super excited.

This is the first time I personally feel really aligned, really connected, really clear on my business. So that's where I'm at.

[00:31:25] Jen Odom: That's so exciting. I'm excited for you and I think it's a perfect fit for you too. What about you?

[00:31:33] Vardeep Edwards: Yeah, well I've kind of just gone back to work, so I'm just excited to be back at work, basically last couple of weeks.

But in terms of what I'm looking forward to, I've got some exciting projects, um, that are happening. One's due to start as a joint brand project actually. I'm really excited to see how that's gonna work. Two individual businesses collaborating and how to brand that. So it'll be a naming exercise as well, which is always fun to do.

Um, so yeah, I'm really looking forward to seeing how that will turn out.

[00:32:01] Jen Odom: That's amazing. Yeah. And for me too, I'm also working on my business and working on more so the customer journey and refining what that experience is like, um, and attracting people who don't know me and being able to nurture that and, and how do you cultivate that relationship and, um, provide value at really every stage of the engagement.

So, this is something that I do for my clients and for some reason it is so much harder when you do it for yourself. But so it takes some time and um, it takes some great friends whom I'm looking at right now to help with that. And I greatly appreciate you guys and I, this is a great conversation and just wanted to say thanks.

[00:32:44] Jana Bramwell: I wanna add one thing too, to like piggyback off what you were saying on like how can we provide value? I think one of the reasons we're doing this show is to provide value. So we want feedback, we want questions. What are the mystifying things you wanna understand about branding that like we can help explain, we can talk about, we can like get you on the right foot.

So, please Send us a message. You can find us all on our websites, which I'm sure we'll have links below, and LinkedIn, anywhere. Just comment. Do it. Let us know. Thanks.

[00:33:21] Jen Odom: Yes, please. Okay. Until next time, we'll see you later. Thank you. Okay, cheers. Thank you.

[00:33:28] Jana Bramwell: Thanks for tuning in to In-Demand Brand. If you like the show, don't forget to like, subscribe, comment, and share.

See you next time.